LIFE Freshly Squeezed brings homemade juice to life
Every year across southern Greece, locals await the start of the fruit season. The Greeks take special care of their fruit trees with the aim of growing the finest quality oranges to make into juice. However, homemade juice takes time and effort to produce and until recently, there was no alternative that came close.
Grove gears up to go global
with Award-winning pack ‘as powerful as a 48 sheet poster’
As reported in Elotalk 4_2011, the UK’s dominant force in organic juice is now making its mark in Europe thanks to a new re-branding and award-winning carton design. Managing Director of Grove Fresh Ltd David Patmore, spoke to Elotalk about how the new packaging is as powerful as a 48 sheet outdoor poster and is supporting a new consumer campaign setting the record straight on organic messages.
Elopak has developed a new carton feature to help UK consumers manage their intake of five portions of fruit and vegetables per day – as recommended by governmental health guidelines.
Circular windows on the one-litre Pure-Pak® carton of Sainsbury’s juice allow consumers to conveniently measure the right portion of fruit juice required for a healthy diet.
When smart packaging strategy creates new growth opportunities.
In Elotalk 1, 2010 we reported on how pack size strategy can create new segments and enhance brand potential. Today, larger size packs are bringing new market opportunities in competitive dairy markets. In Norway, Q-Dairy has launched family packs to conquer new market segments.
